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What we do
Flagship store in Cina
Open a flagship store in the world's largest e-commerce marketplace.
Selling in China is possible, we are here too!
Our services
Multiplo Ltd is an authorized TC and manages on behalf of Italian customers their Flagship stores
in the main Chinese Marketplaces following the entire commercial process.
From brand promotion with Pop-up or Temporary shop activation to order acquisition up to sending
the product to the end customer. We have a large warehouse for storing and shipping goods.
VipStudio
Vip Studio by Stefano Lovadina is the reference in Italy for Multiplo.
VipStudio boasts over forty years of experience in the field of consultancy in Commercial Management, Marketing,
sales and Commercial Organization. It has in-depth knowledge of the Italian territory and its dynamism
also thanks to long-standing collaborations with important companies with which it has established lasting commercial relationships.
Marketing Dept
M-Consulting is our Marketing Team in Shanghai.
It is composed of 4 people and mainly deals with issues related to communication in Chinese territory of Italian companies.
Living and working on site, communicating daily with all social strata, allows us to know the rules that define the world's leading e-commerce market.
M-Consulting develops strategies to enter Asian markets, manages relationships with KOLs,
interacts daily with followers, publishes content on company profiles in Weibo and WeChat up to the
planning of events such as fairs or fashion shows like the Shanghai Fashion Week.
Trademark Registration
In order to sell in China, trademark registration is mandatory.
From our branch in Shanghai we can register the trademark and logo on your behalf.
In the first phase that lasts 4/5 months you obtain the "TM" (TradeMark) and the green light for online sales,
after 18/20 months at the end of the process you obtain the "R" (Registered), the registration lasts 10 years.
It is preferable to have all the data in advance so that we can do an initial search for any duplicates because
in the event that the registration request is rejected the cost will not be refunded.
Trademark+logo registrations cost $1,500.
MuYi.eu
The reference website for e-commerce in Italy is MuYi, an entity that supports Italian companies in the promotion and sale of their products on the Chinese market. This is done through the management of Flagship stores in the main Chinese marketplaces, offering integrated solutions and targeted marketing strategies to ensure effective expansion.
Social links of MuYi.eu:
E-commerce
Since 2016 in Shanghai.
沐意贸易 (上海) 有限公司 or Multiplo Co.Ltd is located in Shanghai.
Our offices are located at 968 Beijing West Road and 1018 Kanding Road.
Taobao is The Marketplace
Every day more than 1 BILLION Chinese enter this portal to make purchases.
It is mainly a C2C portal but anyone can open a store and sell products or services,
the quality of the products is medium-low and the risk of finding fake products is very high but if
you know what to look for and where to look for it you can make great deals!
Il Top
A shop in Tmall.com is a guarantee of sales.
To be successful in e-commerce in China the first thing to do is to open a Flagship store.
The Flagship store is the manufacturer's store.
There is no possibility of finding fake products in a Flagship store for this reason the Chinese
buy without problems and if it is a store of an Italian company even better.
JD.com and 360buy.com
JD does not compete on price like other platforms, but has positioned itself on trust, reliability
and quality of service.
It has 32 of the largest and most automated logistics parks in Asia, 1,400 self-managed warehouses
and over 1,700 so-called "Open Warehouse Platform". It guarantees 90% of same-day or next-day deliveries.
With 450 million active users, WeChat is the most direct channel to reach your target Chinese customers. WeChat provides companies with a whole series of features and services that allow, through a single app, to increase brand awareness, advertise, sell products and communicate one-to-one with users. The app offers both “business-to-consumer” (B2C) and business-to-business (B2B) solutions with the many online stores.
Impressive numbers
Vip.com is a leading online discount retailer in China. Here are some figures for the second quarter of 2023.
The number of active customers increased 9.6% year-on-year to 45.7 million compared to 41.7 million in the same period of 2022.
Gross profit increased 23.4% year-on-year to RMB 6.2 billion (USD 855.3 million) compared to RMB 5.0 billion in the same period of 2022.
Total orders increased 14.7% year-on-year to 213.8 million compared to 186.3 million in the same period of the previous year.
Costs
The Flagship store in the Chinese market remains with the company forever regardless of the TC that manages it.
It starts from a minimum of €8,000 per month for about 4/6 months until reaching a break even point then gradually
this amount is reduced to zero.
It also depends on the type of trademark registration:
If during the registration phase ("TM") an amount of approximately €13,000 is requested.
If the registration is completed ("R") an amount of approximately €6,500 is requested.
These last amounts are security deposits requested by the portals and are still included in the calculation of expenses.
Marketplaces
Companies we work with.
What do companies need to seize the new growth opportunities that arise from the internationalization process?
Knowledge of the internal competitive context, market trends and an on-site support structure.
